G’s General Store in Sonoma is the magnum opus of Virginia Hayes, aka Gigi. A former buyer for the likes of Smith & Hawken and Williams-Sonoma, Hayes traveled the world to source products, knowing one day she would have her own store. She fell in love with Sonoma and a lovely 1800s former mercantile building on the Plaza, and opened her shop there in November 2014.
While G’s is a nod to the general stores of her youth, Hayes has created a decidedly modern, edited take on one-stop shopping, where functionality dances a two-step with whimsy. The shop is organized by rooms of the house, with all the themes starting with the letter “G,” as in Glamour, Gourmet Galley, Goodies, Greet and Gather.